Weekly Live Show Recap - Ep. 25 - The World of Good - Ft. Bob Burg
Aug 05, 2022
Introduction:
Wow! What a journey this has been. Thank you all for being such an integral part of this Exceptionally Irresistible experience.
For the season finale for season 1 of The Exceptionally Irresistible show, we chose to talk about how this world actually is an incredible place. With enough intention and a search for meaning and purpose, we have so many opportunities to see this world as an incredible place to live in. However, it really does require effort on each and every one of our parts.
That is why we chose one of the greatest people who truly demonstrate this incredible characteristic in his everyday life as well as his philosophy in business and general outlook in life. Bob Burg, well-known for the Go-Giver series (co-authored with John David Mann) talks about how a person that gives exceptional value will enjoy extraordinary results.
In case you missed the podcast, Wednesday Live Show, and Thursday Night Clubhouse discussions - please check out the following links:
Wednesday Evening Live Show
Thursday Night Clubhouse Discussion
You can also sign up to our Club on Clubhouse to see all further discussions and go back to previous replays.
Who is Bob Burg?
- In the 90’s Bob had a book called Endless Referrals which helped entrepreneurs and business owners with a good product or service, learn how to go out into their communities and build good relationships and do business. It was a system.
- Bob’s definition of a System - The process of predictably achieving a goal based on a logical and specific set of “How To” principles. The key is predictability.
- All things being equal, people will do business with, and refer business to, those people they KNOW, LIKE, and TRUST.
- Bob decided to take the “Know, Like, and Trust” premise and turn it into a parable and asked John David Mann to be the co-author and lead writer. It turned out that the early adopters of the book were the already-successful people; those who built their businesses through these principles long before the book was ever published. They then shared it with others
- The Premise of “The Go-Giver is that shifting your focus from getting to giving (giving is defined as constantly and consistently providing immense value to others) is not only a more fulfilling way of conducting business; it’s the most financially profitable way, as well.
- When you move from a “self-focused” point of view to being "other-focused", meaning “How can I serve them, how can I help them solve their problems, how can I help move them closer to happiness, people feel good about you, they want to get to know you. They like you, they trust you. They want to be a part of your life. They want to do business with you, and they want to tell others about you. They want to be your “personal, walking ambassador.”
- People will buy from you only because they believe they will be better off by doing so.
Watch the recap below:
Facing Resistance:
- Those who are sustainably successful in ALL areas of life are the ones who do business in a way where they put others first.
- Do business with, and speak to those who share the same values and principles with you. Don’t try to force your views and principles on others.
- The initial people who utilized The Go-Giver were the already successful ones who were operating that way anyway.
- There still exists within the business world and workforce those who continue to do business the old way (command & control, with a lack of respect for others), but overall as human consciousness continues to advance the way of The Go-Giver is becoming more and more prevalent.
Watch the recap below:
Go-Giver Principles For Life and Business:
- Principles for Life and Business
- Any Universal Law or principle of success applies across the board in all areas of life, whether measuring that success in terms of financial, physical, spiritual, mental, emotional, Social, relational, etc.
- When you love someone, you actually care more about their happiness than you do your own. This absolutely does not mean being co-dependent or self-sacrificial. It simply means two people caring so much about each other that it's not a matter of 50/50 but rather 100. And when both people are doing that it makes for a wonderful and fulfilling relationship.
Watch the recap below:
Favorite Go-Giver Characters:
- Bob’s: Favorite character was Gus because he was the connector.
- Boruch: Felt connection with all of them but really relates to Gus because he sees that that is his role. But if he had to choose one it’d be Rachel.
- Yermi: Pindar is his favorite because of the fact that he speaks the least and guides quietly.
- Everyone can relate to Joe, not having the success they “Thought they should have”, but by shifting the focus onto others, that’s where real success comes from.
Watch the recap below:
How To Be A Better Go-Giver?
- Being a Go-Giver doesn’t have to be something based on faith. Rather it is based on knowledge of correct principles and actions.
- Being a Go Giver isn’t about putting things out there and hoping for the best. It’s about understanding Cause and Effect. You know that if you do certain things in a certain way there is a greater likelihood of the results you want to happen, and it only becomes a matter of willingness to do the work.
- Money is an echo of value. It’s the thunder to value’s lightning. In other words, the focus is on the value you’re providing the other person. The money you receive is simply a natural result of that value.
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All you have to do is focus on:
- How do I bring value to people
- How do I impact the lives of lots of people
- How do I place their interests first
- How do I tap into my true authentic core
- How I allow myself to receive.
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Apply these steps one at a time and learn further how to do these things.
Watch the recap below:
The Bottom Line:
The 3 main takeaway points were:
- Shift your focus to giving rather than taking or getting. Those who give, also end up receiving.
- People do not simply buy from you, they only conduct business with you because they believe that they are better doing business with you rather than with anyone else.
- Lead with value and you will not only be successful financially, but also you will be a lot happier, fulfilled, and find your work and life gratifying.
Contributors to this article include:
Bob Burg - For over 30 years Bob Burg has been successfully showing entrepreneurs, leaders, and sales professionals how to communicate their value and accelerate their business growth.
Although for years he was best known for his sales classic, Endless Referrals, it’s his business parable, The Go-Giver, coauthored with John David Mann that has created a worldwide movement.
While part of a four-book series, The Go-Giver itself has sold more than one million copies and been translated into 30 languages. It was rated #10 on Inc. Magazine’s list of The Most Motivational Books Ever Written and was on HubSpot’s 20 Most Highly Rated Sales Books of All Time.
Bob is the founder of The Go-Giver Community Network, the first of its kind online business community created by and for Go-Givers.
He is an advocate, supporter, and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve.
He is also an unapologetic animal fanatic and served on the Board of Directors of Furry Friends Adoption & Clinic in his town of Jupiter, Florida.
You can learn more about Bob and connect with him by visiting his Website and LinkedIn
Boruch DuBrow - Boruch is an Exceptional Development Coach with over 13 years of experience as an educator. Boruch has helped hundreds of people feeling lost in life to discover their path and reach their potential. Today, Boruch educates and empowers individuals and organizations to discover their path, define their purpose, and create an “Exceptional” future for themselves, their families, and their organizations.
To learn more about Boruch DuBrow feel free to follow him on LinkedIn, or Instagram, You can also reach Boruch by emailing him at [email protected]
Yermi Kurkus - Yermi has spent most of his career helping people at their lowest find meaning and purpose through proven methods that are built from psychology, philosophy, and mystical teachings. Yermi's approach is pragmatic and down to earth, thus coining the term Practical Mindfulness.
Today, Yermi partners up with business owners, professionals, and individuals that want to become more "irresistible" in their personal and professional lives, as well as helping founders build "irresistible" systems in their businesses.
To learn more about Yermi Kurkus feel free to follow him on LinkedIn, Facebook, Instagram, YouTube. You can also reach Yermi by emailing him at [email protected]
